What are BOTs and How It Can Effect Your Delivery Rate

  • What are BOTs

    Bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bots. ~~ https://en.wikipedia.org/wiki/Internet_bot

    For Email Marketer: BOTs are annoying and we try our utmost best to get rid of it.

    For Solo Ads Vendor: BOTs is a very scary word as it has the potential to ruin you reputation and being identify as BOTs seller.

    For Inboxing: ___________

    But first, let's understand how BOTs work.


    So what do you think? Will BOTs infection effect your delivery rate?

    Now, the problem with solo ads vendor is, if their list is infected, they will send BOTs to their clients too so how to utilize BOTs and control it to your advantage?

    1 - Identify BOTs IP

    2 - BLOCK BOTs IP using .htaccess or Clickmagic

    Meaning, you send emails to BOTs and when BOTs click, it is BLOCK thus cannot access to MailWizz unique ID. because Mailwizz unique ID is in your domain - .htaccess BLOCK it from accessing so NO BOTs clicks

    Make sense?

    So how to BLOCK BOTs using .htaccess?

    Below is how you do it.

    1. # BAN USER BY IP
    2. <Limit GET POST>
    3. order allow,deny
    4. allow from all
    5. deny from 13.52.
    6. deny from 50.31.0.
    7. deny from
    8. </Limit>

    If you are solo ads vendor, I wouldn't bother much about BOTs as you can easily identify and block them but for other niche, there's no need for you to keep the BOTs as your open rate should be around 13% - 30%

    Please note: If you get rid of all the BOTs, your Open rate will drop so I suggest you delete the BOTs in a controlled manner by slowly deleting them instead of all at 1 shot.